About
BETTTER is your Intelligence Software that turns unsold inventory into the next commercial opportunity.
BETTTER turns your surplus inventory into revenue. Our proprietary Smart Design Algorithms (SDAs) Analyse the garments your brand already owns and regenerates them into the best commercially viable, production ready products. Behind the algorithms is an intelligence that cant be shortcut. A design system built (and still learning) from 1000’s of products and years of reconstructing real garments at an industrial scale.
No virgin materials. No added waste. New value from what already exists.
THE PROBLEM
€130B
€130B worth of discarded fashion products discarded every year. This is lost profits for brands.
€1BILLION
The amount of fashion surplus that is destroyed each year.
50%
is a full-price-sell-through rate benchmark for most fashion brands.
5.6 MILLION
of CO2 emissions are produced each year from fashion waste practices in Europe, alone.
“circular solutions can be challenging to implement in practice, but this ban will push the market towards better design, better data and better end-of-life management.”
Aimee Campanella,
Development Director, Textiles EPR at Reconomy
Solutions
MONETIZE UNSOLD INVENTORY
BETTTER transforms surplus stock into exclusive, limited-run collections — designed to preserve brand identity and sell at full price, not markdown.
UPCYCLE AT INDUSTRIAL SCALE
Our proprietary Smart Design Algorithms remove the manual bottlenecks that have historically held upcycling back — turning a one-off craft into a repeatable production method, with sustainability gains built in.
FROM ALGORITHM TO FINISHED GARMENT
BETTTER handles the full cycle — inventory analysis, design proposals, and production through our own facilities. Your team approves; we deliver. No new suppliers to onboard, no internal workflow to rebuild.
Technology
End-to-end capabilities.
READ YOUR INVENTORY
Our AI analyses your existing stock and identifies where the money is hiding: the highest-value upcycling pathways, product opportunities, and projected revenue. You get a commercial roadmap, not a sustainability report.
DESIGN AT ALGORITHM SPEED
Smart Design Algorithms — trained on six years of real garment reconstruction — automate the redesign work that once took studios months. Tailored to your inventory and your codes. No two collections ever the same.
CONCEPTS THAT SELL
Every proposal is built from three inputs: your stock, your brand DNA, and live demand signals. What lands on your desk is commercially viable and ready to approve — not a moodboard.
PROVEN BEFORE PRODUCTION
Sampling and fit testing validate every concept against your quality and identity standards before a single production run. You scale what works, not what we hope works.
PRODUCED, NOT PROMISED
BETTTER is building the infrastructure required to scale upcycling. Robotic handling, intelligent disassembly and system integration create the operational layer needed for consistent, industrial production.
THE LARGEST INFRASTRUCTURE OPPORTUNITY IN FASHION AND APPAREL IS SOLVING THE DEADSTOCK CRISIS.
PARTNERSHIP BENEFITS
PROFITABILITY
We turn a brand’s dead stock balance into profit.
PARTNERS
We partner with brands, retailers and factories for six years with proven case studies.
SUSTAINABILITY
We turn costly dead stock into new desirable designs that don’t get wasted.
STORYTELLING
We create a compelling and newsworthy narrative.
COMMUNITY
We have a strongly engaged community of customers and tastemakers.
THE BETTTER SOLUTIONS
OUR TECHNOLOGY LAYER
- Automated Raw Materials Selection (ML)*
- Digital Design Adaptation
- SDAs (Smart Design Algorithms)*
- Digital Fitting Solution
- Analytics Platform
Our Creative Layer
- Creative Direction Framework
- Co-Design Process
- Brand Integration
- Seasonal Collection Development
Our Performance Layer
- Wholesale Enablement
- D2C Execution & Optimisation
- End-to-End Sales Tracking & Reporting
“The collaboration with BETTTER was highly collaborative and fast-moving. They brought a fresh approach to working with existing stock, and the results showed that upcycling can be both desirable and commercially viable. It also established a clear framework we can build on moving forward as we continue to explore how deadstock can be integrated into future collections.” – Liberty Carrington, PR & Marketing Assistant for FILA, PONY & Sergio Tacchini
“BETTTER demonstrated a thoughtful way of working with existing garments, where craftsmanship and innovation exist together. Their process allows pieces to be reimagined without losing the heritage, precision or integrity that define Gieves & Hawkes, resulting in products that feel renewed and fully authentic to the brand. This was particularly reflected in the way men’s eveningwear tailoring was reimagined into striking womenswear.
Michelle Nevshehir;
Commercial Director,
Frasers Group Tailoring Partnership
BETTTER’s first physical showcase took place in partnership with Browns, marking the brand’s entry into one of London’s leading luxury retail environments.
Customers, stylists and industry insiders experienced BETTTER’s upcycling process firsthand. An exclusive capsule collection was created for Browns, demonstrating demand in a premium retail setting and opening the door to an ongoing luxury partnership.
“We launched Bettter at Browns not only because of our admiration for the creative vision of Bettter’s ultra stylish founder Julie Pelipas, but also because of her commitment to sustainability and inclusivity. The brands use of technology to innovate how to upcycle suiting offers our customers something truly unique and timeless.”
Elizabeth Von Der Goltz, Chief Fashion and Merchandising Officer and CEO Browns
BETTTER IS ALREADY PARTNERING AT SCALE WITH SOME OF THE WORLD’S MOST RECOGNISED FASHION BRANDS.
